Marketing News

Agency briefs must improve

Is it just a case of a bad brief or should agencies do more

Joanne Davis Consulting based in New York recently published the results of an advertising industry survey in which they asked respondents to rank their clients on various criteria including, integration, procurement, compensation and agency consolidation, they had replies from 293 agency leaders from around the world. One of the top indicators that was revealed was; “Marketers need to improve [...]

Sara de Dios, Global Head of Meaningful Brands at Havas Media

Measuring brands in a new dimension – “force for good”

  The brands that will lead in the future will not just be based on profit motives and serving shareholders interests. Super brands will only get that status if have answers to a whole new set of priorities with integrity being at the very top of the list. It is most timeous that the top [...]

Carlsberg set out to be the most talked about!

Carlsberg set out to get people talking

Copenhagen: Carlsberg just announced that it has set itself an ambitious challenge, to make the Carlsberg brand the   “most talked about beer brand on social media” This is all part of a major restructuring of the company’s social media marketing strategy, which is based on managing campaigns for the company’s 500 brands all on [...]

The Night Train to Lisbon

In A-Class all of its own

They have done it again and come back fighting, Mercedes Benz, it is rumoured,  gave their designers the chance to start with a blank sheet of paper and dream up a car that would allow the younger generation to step right on up onto the podium of luxury with an entry level Mercedes Benz. The interior for one has [...]

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