Great minds in Digital – HAVAS Global panel disscussion
See and hear some of the great minds in the digital arena. Some very insightful points and pointers of where we are heading.
Big data and what is to be done with it without offending or invading the consumers privacy? Bigger better ethics are a must.
BOV explains EU Financing for the Creative Industry
The cultural and creative industries have the potential to significantly contribute towards Malta’s future economic growth whilst at the same time offering the Maltese economy an avenue to diversify. This was the central theme of a workshop which brought together stakeholders in the creative sector as well as business.
The event was organised by Bank of Valletta and the European Commission Representation in Malta together with, the Malta Business Bureau, and the Creative Economy Working Group.
“Ideas are the capital of this sector, and their value should be maximized,” said Mr Martin Bugelli, Head of the European Commission Representation in Malta, in his introductory speech, whilst reiterating the need to raise awareness about existing opportunities. He introduced Mr Sylvain Pasqua, from the European Commission’s Directorate General for Education and Culture, who gave a presentation on the opportunities the EU provides to the Creative Industry sector specifically the new ‘Creative Europe’ programme.
New forms of financing for the creative industries, particularly financial engineering instruments through EU Structural Funds, were explained by Mr Mark Scicluna Bartoli Head of Bank of Valletta’s EU Business Development Department. Mr Scicluna Bartoli explained the proactive role BOV is playing to improve the access to finance and EU financing for Maltese Creative Industries through its EU Representation Office in Brussels and its Malta EU Business Development Department. Mr Peter James Sant, from Bank of Valletta explained the BOV JEREMIE Financing package and highlighted possible EU funding streams for the Valletta 2018 European Capital of Culture.
A presentation by Mr. Caldon Mercieca gave a snapshot of the creative industries in Malta, highlighting the existing challenges as well as their growth potential. This broad overview was discussed also in the context of V.18 – Valletta as European Capital of Culture 2018, the state of play of which was explained by David Felice, Chairman of the Valletta 2018 Foundation. Participants had positive comments on the fact that various contact points for different EU funding programmes were represented. These were followed by concrete case studies of start-ups and projects that would potentially benefit from funding under the ‘Creative Europe’ programme.
More information on this event is available on:
EU Funding potential in Malta
BOV employees lend a helping hand
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| Armed with tools, paintbrushes and gardening tools, some 30 employees from the Bank of Valletta IT team woke up to a completely different day of work as they donated their time to a much appreciated helping hand at St Joseph’s Home, Sta Venera. By working with local caring organisations such as residential homes, the Bank provides tangible support to children and adults facing difficult social situations. The works carried out by volunteers range from redecoration and painting to general maintenance work. The final aim of the Bank’s Corporate Social Responsibility is to improve the residents’ quality of life.
“This event is now becoming a regular one for the Home: Every year, BOV staff literally take over sections of the Home, and spread out to do different tasks: from cleaning, to cooking for the boys resident at the Home, painting and other electrical work. The staff’s familiarity with the Home, and their endorsement of the Home’s mission makes this day of voluntary work something I look forward to: It is like having close friends helping out. BOV staff members even rope in other family members and bring their children with them on the day, which turns this activity also into a social event, celebrated with a meal cooked by the volunteers themselves,” said Home director Fr Frankie Cini.
Since it opened, St. Joseph’s Home has welcomed over 2,300 children who have stayed, some for months, others for years, seeking shelter from poverty and the loss of their parents. In the last 40 years, the Home has also welcomed children coming from situations which call for them to be taken out of environments which could cause the children harm. At present the Home takes up to 18 children in three different apartments, and fosters a space where boys find help to achieve independence in young adulthood.
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5 Secrets to Use Storytelling for Brand Marketing Success
Brand storytelling isn’t a novel idea, but with the continuous growth of social media and content marketing practices, opportunities for brands to tell stories as a part of their marketing initiatives have now become a strategic priority.
Although marketers have b
een telling brand stories for years, today they are faced with a challenge of writing those brand stories as effective pieces of online content. We will be sharing five secrets that brand storytellers understand and utilize to capture attention, engage, and connect emotionally with consumers. These are a mix of branding fundamentals and fiction writing basics that can help you with your content marketing and integrated marketing efforts:
1. Speak truthfully
Honesty and transparency are crucial in brand storytelling. You are crafting “stories,” but they need to be based in the reality of your brand, products, and industry. Stick to the three primary steps of brand-building: consistency, persistence, and restraint.
2. Infuse personalities into stories
Remember that brand stories aren’t marketing materials. These stories should be told with the brand persona and the writer’s personality at center stage.
3. Create characters your audience will root for
Create characters that will let your audience to become emotionally connected to them to such an extent that the audience will want to follow their character arcs
4. Include a beginning, middle, and end
Fiction stories follow a structure that includes a beginning, middle, and an end. This is the structure that your brand stories should also. This is your character’s story arc, and you need to take your reader along for the ride. If they enjoy the ride, they’ll stick around, tell other people about it, and come back again and again.
5. Don’t give it all away
Make sure your brand stories are page turners by focusing on the use of perpetual marketing where one piece feeds off of the next. Leave your audience wanting more- consider releasing teasers via Facebook, email, or Pinterest.
Read the full article here: http://onforb.es/14Fux7E
Image source: http://whrt.it/12vsowN
Looking for Models!
We are organizing a photo-shoot and are seeking the following models:
- 35 year old male
- 28-38 year old pregnant female
- 40 year old male and female
- 10-12 year old boy
- 6 – 8 year old girl
- 5 year old girl
Anyone interested can send an email to davina@jpadvertising.com . Please attach a profile picture of yourself and include a telephone number we can use to contact you
