Is it just a case of a bad brief or should agencies do more
Joanne Davis Consulting based in New York recently published the results of an advertising industry survey in which they asked respondents to rank their clients on various criteria including, integration, procurement, compensation and agency consolidation, they had replies from 293 agency leaders from around the world. One of the top indicators that was revealed was; “Marketers... Read More
Measuring brands in a new dimension – “force for good”
The brands that will lead in the future will not just be based on profit motives and serving shareholders interests. Super brands will only get that status if have answers to a whole new set of priorities with integrity being at the very top of the list. It is most timeous that the top twenty finalist in the Admap Prize 2013 have been shortlisted and very pleasing for us... Read More
Carlsberg set out to get people talking
Copenhagen: Carlsberg just announced that it has set itself an ambitious challenge, to make the Carlsberg brand the “most talked about beer brand on social media” This is all part of a major restructuring of the company’s social media marketing strategy, which is based on managing campaigns for the company’s 500 brands all on one centralised platform. “It’s about... Read More
In A-Class all of its own
They have done it again and come back fighting, Mercedes Benz, it is rumoured, gave their designers the chance to start with a blank sheet of paper and dream up a car that would allow the younger generation to step right on up onto the podium of luxury with an entry level Mercedes Benz. The interior for one has taken a lot of inspiration from aircraft interiors. You would... Read More
HAVAS – Revitalising the colourful business of great communication.
Here is a great bit of well thought out communication put together by one of our sister agencies in the Havas group. The simplicity combined with the complexity of the outdoor installation that invites engagement and participation. This is a example of communication genius that will imbed in the minds of all who come in contact with it forever. Great bit of thinking Havas... Read More
Spreading smiles and laughter the best way to go viral?
What are the secrets to creating a Viral Video? What is the secret recipe if you want to create a video that is aimed at going viral? First of you have to get over the negative connotations in your mind. Viral, that can’t be good, we are all paranoid or should be paranoid about our computers being invaded by a virus and a viral video should not be confused with Viral Marketing... Read More
Free time and technology equals a creative avalanche
In his book Cognitive Surplus, internet mastermind Clay Shirky forecasts thrilling changes as talent and goodwill are easily combined thanks to the peak performance of digital technology. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behaviour-actually returns our society to forms of collaboration that were natural... Read More
Life tracking
Now its down to the number of steps you take and and in which direction. You can not get any closer to your market than this! HAVAS Life Tracking Measured at every step or heartbeat! Read More
Two thirds of global web users purchased on line last month
If it is getting nappies to Greece or buying tea bags on Amazon, the fact is that people are adopting purchase behaviours that would have been inconceivable just a few years ago. In a recent survey conducted by GlobalWebIndex across 31 markets and with a sample of 61000 respondents some exciting trends are becoming very clear. Search and purchase via tablets and mobile being... Read More
Smart phones get even smarter! Got six seconds?
Twitter acquired the start up company Vine last year and this has put them in a position to be able to give Tweets a Video punch. Twitter have launched an iOS app for iPhone and iPad touch that allows users to capture, edit and share short looping videos. The application is for free, video duration up to 6 seconds and these can be imbedded on twitter and other social media outlets.... Read More
