Just when you thought things where normal again….
Facebook is planning to make its new Timeline format available for brands later this month, according to a report.Citing “executives briefed on Facebook’s plans,” Ad Age is reporting that Facebook will use its Feb. 29 conference for marketers in New York to announce the initiative. Facebook will start in beta with a “handful of brands,” says Ad Age.Facebook announced... Read More
Whitney Houston Death on Twitter
If you heard about the Whitney Houston death on Twitter then you may have heard about the tragic event before anyone else. Apparently the Whitney Houston death on Twitter hit the web 27 minutes before any other media networks reported on the story. Twenty-seven minutes before mainstream media broke the news of Whitney Houston’s death on Saturday night, the story was on Twitter,... Read More
Facebook files for $5 billion IPO
Facebook filed for a $5 billion initial public offering (IPO) just after 5 p.m. on Feb. 1. The company said in documents filed with the Securities and Exchange Commission (SEC) that it will use the ticker symbol “FB” and detailed its offerings for advertisers and marketers.Morgan Stanley will underwrite the IPO, along with J.P. Morgan, Goldman Sachs, Bank of America-Merrill... Read More
Google: New policy doesn’t supersede enterprise, government contracts
Google has clarified that its new, unified privacy policy would have no effect on enterprise and government contracts, reinforcing that individual contracts trump the company’s general policy.In response to questions about how the new policy affects enterprise and government accounts, Google’s Amit Singh said in an e-mailed statement: “Enterprise customers using Google... Read More
So much happening at JPA we hardly saw Christmas coming!
YouTube take on TV
NEW YORK: Media owners and brands are expected to increase their focus on YouTube after the launch of almost 100 channels containing original online content, which could put pressure on TV adspend.YouTube, a unit of Google, recently unveiled details of 96 forthcoming channels from providers such as the Wall Street Journal, Thomson Reuters, Meredith and Rodale. Read More
Yet another marketing initiative with JPA involvement
It’s not often that Malta can boast having the best of the best visiting the island. Tomorrow is on of those days thanks to the Chartered Institute of Marketing.The Chartered Institute of Marketing (CIM), the leading international professional body for marketing, is celebrating its centenary this year and CIM Malta is carrying out a number of initiatives to make 2011 a special... Read More
What in the world is JPA up to Malta Design Week?
There is an electric atmosphere at the old university building in Valletta as exhibitors finish off their installations – this is going to be the first of its kind in Malta. A great initiative in creative ignition. What is this going to be? Read More
A logo that says it all
Sometimes when you try too hard to get right to the point, you could give out the wrong message! Read More
Get to hear Jamie McTavish at Malta Design Week
Cooking by Jamie McTavishJamie will be delivering a lecture about how to cook up an original, imaginative and relevant idea that will whet people’s appetites and stand the test of time. All you need are the following ingredients:• Imagination, and leaving the computer out of the equation till the very end of the process.• Lateral thinking: looking at things from a different... Read More
