Meaningful Brands – Marketing in Malta needs to align with this movement
March 2012 – MPG trigger off the concept of gathering together of heavy weight ‘influencers’ to drive the trend towards making brands “meaningful” not just profit motivated. Read More
New Visual identity for Middlesea Insurance plc
If it matters to you, it matters to us Middlesea Insurance plc has launched a new visual identity. Following the increase in shareholding to 54.56% by MAPFRE Internacional in 2011, Middlesea became a member of the MAPFRE group. As part of this corporate evolutionary process, Middlesea has evolved its corporate identity to reflect this development. The name Middlesea has... Read More
Chris Pace to address B2B delegates
Dates: Wednesday 2nd May 2012 Venue: Grand Hotel Excelsior | Floriani Hall Morning Seminar Role and importance of recognizing change In market forces Adapting to newer forms of communication The phenomenon of social media Effective campaigns using social media Read More
HAVAS Digital share some hard earned secrets
Facebook is the new frontier of digital advertising. Never before has an advertiser been able to tap into a vast database of information that included human behaviors at such an extraordinarily granular level. The benefits to an advertiser are unparalleled and because of this it has become a medium to monetize. The Facebook Marketplace is not rocket science, mastering it... Read More
Nostalgia rules – looking back so we feel great about our future
Financial Director gets to grips with increased turnover
After what feels like years of renovations at JPA the grand finale is almost upon us as we can see here as Adrian (Financial Director) Interior designer, Joe and Lisa honing in on the finishing touches and yet still managing to hold things together with a record turnover! Joe tightening the screws! Adrian... Read More
BOV way out ahead with Mobile banking in Malta
The management and staff of JPA are delighted to have been involved in the formulation of the creative and media strategy relating to the launch of BOV Mobile Banking. This puts our client way out ahead of all its competition with the latest in banking transactions from anywhere, anytime through their smart phones. 22nd March 2012 BOV Mobile launched – Pioneering... Read More
JPA proud to be a part of an innovative winning MPG team
MPGMC and HS&E had a terrific showing at the 2012 Internationalist Awards for Media Innovation, held in NYC. In total, the network received one Grand Prix, five golds and two silvers! MPG Germany won the Grand Prix for national bank Sparkasse. The bank needed to re-establish a relationship with young adults, so it aligned with two popular comedians on MTV and pit them against... Read More
HAVAS top men are top thinkers
Umair Haque is Director of Havas Media Labs and author of Betterness: Economics for Humans and The New Capitalist Manifesto: Building a Disruptively Better Business. He is ranked one of the world’s most influential management thinkers by Thinkers50. Follow him on twitter @umairh. Source: Harvard Business Review Umair Haque interviewed by the BBC Hear... Read More
HAVAS Chief Executive spells out the need for change
View here Global chief executive of France-based advertising group Havas David Jones says it is vital to be obsessive about change and reinvention if you want a company to survive. He points to his own industry of advertising and says it must realise that digitisation is the future – a failure to understand this is the difference between new business opportunities and extinction. David... Read More
