New Visual identity for Middlesea Insurance plc
If it matters to you, it matters to us
Middlesea Insurance plc has launched a new visual identity. Following the increase in shareholding to 54.56% by MAPFRE Internacional in 2011, Middlesea became a member of the MAPFRE group. As part of this corporate evolutionary process, Middlesea has evolved its corporate identity to reflect this development.
The name Middlesea has been retained while the new logo projects a focussed, professional look, utilizing the new core corporate colours of grey and red, that provide a distinctive appearance for the Middlesea brand. The logo also features the proprietary MAPFRE Group brand name underlining Middlesea’s belonging within this global insurance group.
Middlesea’s new brand promise emphasises one main theme, a personal one, focusing on what is important to all stakeholders, customers and staff: If it matters to you, it matters to us. This reflects Middlesea’s outlook and priorities with regard to the requirements of all its stakeholders.
The new visual identity is also reflected in the company’s on-line persona, namely the Middlesea website. A distinct new look has been given to the website, which is not only dynamic in appearance but is also user-friendly, reflecting the company’s approachable attitude. The new website allows for online purchase of motor, home and travel products, instant quotes and the functionality of renewing on-line for all products.
Mr Alfredo Muñoz Perez, Middlesea Insurance plc President and CEO said, “Over the years Middlesea has held a leading market share locally earning the company a reputation of stability and reliability. The strong goodwill which Middlesea enjoys was further enhanced when, on 29 July 2011, the company became a member of the MAPFRE Group allowing Middlesea to benefit from the brand value and expertise of this strong international group.”
The company has been mobilized to embrace Middlesea’s new visual identity which has just been unveiled. Over recent days the launch of the new logo is being backed by a corporate media campaign as well as new signage featured at Middlesea House and in various locations.
Middlesea Insurance p.l.c. (C-5553) is authorised by the Malta Financial Services Authority to carry on both Long Term and General Business under the Insurance Business Act, 1998. Com No 250412 644