Is it just a case of a bad brief or should agencies do more
Joanne Davis Consulting based in New York recently published the results of an advertising industry survey in which they asked respondents to rank their clients on various criteria including, integration, procurement, compensation and agency consolidation, they had replies from 293 agency leaders from around the world. One of the top indicators that was revealed was; “Marketers need to improve the briefs they produce in order to get better... Read More
Measuring brands in a new dimension – “force for good”
The brands that will lead in the future will not just be based on profit motives and serving shareholders interests. Super brands will only get that status if have answers to a whole new set of priorities with integrity being at the very top of the list. It is most timeous that the top twenty finalist in the Admap Prize 2013 have been shortlisted and very pleasing for us to see that HAVAS have one of the four judges seats. Sara de Dios, global... Read More
Carlsberg set out to get people talking
Copenhagen: Carlsberg just announced that it has set itself an ambitious challenge, to make the Carlsberg brand the “most talked about beer brand on social media” This is all part of a major restructuring of the company’s social media marketing strategy, which is based on managing campaigns for the company’s 500 brands all on one centralised platform. “It’s about us taking a step back from the regular product- orientated stories... Read More
Social Media Officer
As a Social Media Officer, you will be involved in planning and executing social media strategies on sites, which amongst others include Facebook, Twitter, LinkedIn and Google Plus, developing brand awareness, generating inbound traffic and encouraging product adoption. You will be responsible for posting information and keeping sites up-to-date. You will also communicate between the different departments, transmitting messages to internal staff and... Read More
In A-Class all of its own
They have done it again and come back fighting, Mercedes Benz, it is rumoured, gave their designers the chance to start with a blank sheet of paper and dream up a car that would allow the younger generation to step right on up onto the podium of luxury with an entry level Mercedes Benz. The interior for one has taken a lot of inspiration from aircraft interiors. You would be forgiven for thinking you where a test pilot rather than a prospective... Read More
Great minds in Digital – HAVAS Global panel disscussion
See and hear some of the great minds in the digital arena. Some very insightful points and pointers of where we are heading. Big data and what is to be done with it without offending or invading the consumers privacy? Bigger better ethics are a must. Read More
Spreading smiles and laughter the best way to go viral?
What are the secrets to creating a Viral Video? What is the secret recipe if you want to create a video that is aimed at going viral? First of you have to get over the negative connotations in your mind. Viral, that can’t be good, we are all paranoid or should be paranoid about our computers being invaded by a virus and a viral video should not be confused with Viral Marketing that is a whole other chapter to think about and contrary to how it sounds... Read More
BOV explains EU Financing for the Creative Industry
The cultural and creative industries have the potential to significantly contribute towards Malta’s future economic growth whilst at the same time offering the Maltese economy an avenue to diversify. This was the central theme of a workshop which brought together stakeholders in the creative sector as well as business. The event was organised by Bank of Valletta and the European Commission Representation in Malta together with, the Malta Business... Read More
Free time and technology equals a creative avalanche
In his book Cognitive Surplus, internet mastermind Clay Shirky forecasts thrilling changes as talent and goodwill are easily combined thanks to the peak performance of digital technology. Shirky argues persuasively that this cognitive surplus-rather than being some strange new departure from normal behaviour-actually returns our society to forms of collaboration that were natural to us up through the early twentieth century. It is fascinating to... Read More
Life tracking
Now its down to the number of steps you take and and in which direction. You can not get any closer to your market than this! HAVAS Life Tracking Measured at every step or heartbeat! Read More
